Privacy policy
PRIVACY POLICY
Last updated: 11 October 2026
FJØR Outdoor respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, make a purchase, create a customer account or contact us.
Our online store is hosted by Shopify, which provides the e-commerce platform and related services.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Swedish data protection legislation.
Our full registered business details are available in our Legal Information.
1. PERSONAL DATA WE COLLECT
Depending on how you interact with our website, we may collect and process the following personal data.
Contact Information
- Name
- Billing and delivery address
- Email address
- Telephone number
Order and Payment Information
- Products purchased
- Order numbers and transaction details
- Payment method and payment status
- Shipping information
- Returns, refunds and complaints
Payments are processed through secure payment service providers. We do not require customers to provide payment card information directly to us outside the designated payment systems.
Customer Account Information
If you create or use a customer account, we may process your account information, contact details, saved addresses and order history.
Technical and Usage Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser and device information
- Website interactions
- Cookie identifiers
- Pages and products viewed
- Shopping cart activity
Non-essential tracking technologies are used only where permitted by applicable law and, where required, after obtaining your consent.
Communication
If you contact us, we may retain relevant correspondence to respond to your enquiry, provide customer support or handle complaints.
2. HOW WE COLLECT PERSONAL DATA
We collect personal data directly from you when you place an order, create an account, contact us or subscribe to marketing communications.
Certain technical information is collected automatically when you visit our website.
We may also receive information from service providers involved in payment processing, shipping, customer account services and fraud prevention, where necessary and legally permitted.
3. HOW WE USE PERSONAL DATA
We process personal data for the following purposes:
Order Processing
To accept, process, fulfil and deliver orders, including payment administration, order confirmations and shipping notifications.
Customer Service
To respond to enquiries, manage returns and refunds, handle complaints and provide customer support.
Marketing
To send newsletters, product information and promotional offers where you have provided consent or where marketing is otherwise permitted under applicable law.
You may unsubscribe from marketing communications at any time.
Security
To protect our website, prevent fraud, investigate suspected misuse and maintain the security of our services.
Legal Obligations
To comply with applicable accounting, taxation, consumer protection and other legal requirements.
4. LEGAL BASES FOR PROCESSING
We process personal data only where a valid legal basis exists under the GDPR.
Depending on the purpose, this may include:
Performance of a contract: Processing necessary to fulfil purchases, manage payments, deliver products and provide services requested by customers.
Legal obligation: Processing necessary to comply with accounting, taxation and other applicable legal requirements.
Legitimate interests: Processing necessary for customer service, fraud prevention, website security and the establishment or defence of legal claims, where those interests are not overridden by individuals' rights and freedoms.
Consent: Processing based on consent, including certain marketing communications and non-essential cookies or tracking technologies where consent is required.
You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
You also have the right to object to direct marketing at any time.
5. SHARING PERSONAL DATA
We may share personal data with trusted service providers where necessary for operating our business.
These may include:
- Shopify and its related services
- Payment service providers
- PostNord and other shipping providers
- IT and hosting providers
- Security and fraud prevention services
- Accounting and administrative service providers
- Analytics and marketing providers, where legally permitted
We share personal data only where there is a lawful basis and where the disclosure is necessary or otherwise legally permitted.
We may also disclose information where required by law or by a valid request from a competent authority.
6. SHOPIFY AND SHOPIFY NETWORK INTELLIGENCE
Our online store is hosted by Shopify.
Shopify collects and processes personal data when customers visit and interact with our website, including when placing orders and using Shopify services.
Shopify may process personal data to provide, maintain, secure and improve its services.
Shopify Network Intelligence
FJØR Outdoor has enabled Shopify Network Intelligence.
This allows Shopify to use relevant customer information together with information from interactions with Shopify and other merchants to provide enhanced services.
Depending on the services used, this processing may support:
- Improved shopping experiences
- Product and service personalisation
- Website and marketing analytics
- More relevant advertising
- Improvements to Shopify services
For certain enhanced services, Shopify acts as an independent data controller.
Information may be shared with Shopify and relevant service providers, including providers located outside Sweden or the European Economic Area.
Where consent is legally required for personalised advertising or non-essential tracking, the applicable consent choices will be respected.
Customers can manage their cookie preferences through the privacy controls available on our website.
For more information, please consult:
Shopify Consumer Privacy Policy
The Shopify Privacy Portal also provides information about exercising privacy rights directly with Shopify, including applicable rights to object to certain processing activities.
7. THIRD-PARTY WEBSITES
Our website may contain links to external websites.
These websites operate independently and may have their own privacy policies.
We recommend reviewing their privacy information before providing personal data.
FJØR Outdoor is not responsible for personal data processing independently carried out by third-party website operators.
8. CHILDREN'S PERSONAL DATA
Our online store is not intended for use by children without appropriate parental or guardian involvement.
FJØR Outdoor applies an 18-year minimum purchase age for knives, axes and certain other products, as described in our Terms & Conditions.
We do not knowingly collect or process children's personal data in violation of applicable law.
If you believe personal data relating to a child has been collected improperly, please contact us at:
9. DATA SECURITY AND RETENTION
We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, alteration and unlawful processing.
However, no electronic system can guarantee absolute security.
We retain personal data only for as long as necessary for the relevant processing purpose or to comply with applicable legal obligations.
Accounting records are generally retained for seven years after the end of the calendar year in which the financial year ended, as required by Swedish accounting legislation.
Order information, customer correspondence and complaint records may be retained for periods necessary to fulfil legal obligations, resolve disputes or establish, exercise or defend legal claims.
Customer account information is retained while required for account services and applicable legal purposes.
Marketing subscription information is retained while the subscription remains active. Limited information may be retained afterwards to ensure that unsubscribe requests are respected.
When personal data is no longer required, it will be deleted or anonymised where appropriate.
10. YOUR RIGHTS UNDER GDPR
Under the GDPR, you have certain rights concerning your personal data.
Depending on the circumstances and applicable legal exceptions, these include:
Right of access: Request information about the personal data we process and obtain a copy.
Right to rectification: Request correction of inaccurate or incomplete personal data.
Right to erasure: Request deletion of personal data where the legal requirements are met.
Right to restriction: Request that processing be restricted in certain circumstances.
Right to object: Object to processing based on legitimate interests and to direct marketing.
Right to data portability: Receive certain personal data in a structured, commonly used and machine-readable format where the legal requirements are met.
Right to withdraw consent: Withdraw previously given consent at any time.
These rights are subject to applicable legal conditions and exceptions.
11. HOW TO EXERCISE YOUR RIGHTS
If you wish to exercise your rights under the GDPR or have questions concerning the processing of your personal data, please contact:
We may request additional information to verify your identity where reasonably necessary.
We will respond without undue delay and normally within one month, in accordance with applicable data protection legislation.
Our full registered business details are available in our Legal Information.
12. COMPLAINTS
If you have concerns about how we process your personal data, you are welcome to contact us.
You also have the right to lodge a complaint with the competent data protection supervisory authority.
In Sweden, this authority is:
Integritetsskyddsmyndigheten (IMY)
You may also have the right to contact another competent supervisory authority under applicable data protection legislation.
13. INTERNATIONAL DATA TRANSFERS
Although our store uses Shopify's European Union data hosting location, certain personal data may also be processed in other countries.
This may occur when using Shopify, payment providers or other service providers.
Where personal data is transferred outside the European Economic Area, transfers must comply with the requirements of the GDPR.
Depending on the circumstances, appropriate safeguards may include European Commission adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.
You may contact us for additional information about relevant safeguards for transfers for which we are responsible.
14. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies to operate our website and provide a functional shopping experience.
These technologies may include:
Required cookies: Necessary for essential website functions, including shopping cart functionality, security and customer accounts.
Personalisation cookies: Used to remember preferences and improve the shopping experience.
Analytics cookies: Used to understand website performance and how visitors interact with our store.
Marketing cookies: Used for advertising and marketing purposes, including relevant personalisation where permitted.
Non-essential cookies and similar tracking technologies are used only where legally permitted and, where required, after obtaining your consent.
When visiting our website, you can accept, decline or manage your cookie preferences through our cookie consent system.
You can subsequently change or withdraw your consent through the cookie preference controls provided on our website.
Withdrawing consent does not affect processing lawfully carried out before withdrawal.
The specific technologies used may depend on the Shopify services and third-party applications enabled in our store.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when necessary to reflect changes to our services, data processing practices or applicable legislation.
The latest version will be published on our website.
The date of the latest update is displayed at the beginning of this policy.
Where required by law, we will provide additional notice of material changes.
16. DATA CONTROLLER AND CONTACT
FJØR Outdoor is operated as a Swedish sole proprietorship.
The business owner identified in our Legal Information is the data controller for personal data processing activities for which we determine the purposes and means of processing.
For privacy enquiries or requests concerning your personal data, please contact:
Our full legal identity, registered business details and contact information are available in our Legal Information.
Where external service providers process personal data on our behalf, we take appropriate steps to ensure that the processing complies with applicable data protection legislation.